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Truly Beauty Achieves 22,322% Email Revenue Increase in 12 months

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Truly Beauty always puts their customers’ beauty, values, and most importantly, well-being first when it comes to their hair, body, and skincare products.

It’s been a whole year and a half since their partnership with Emmpa Agency. What milestones has Truly Beauty achieved with their help since then?

Truly Beauty paired up with Emmpa Agency back in December 2019 as part of their goal to improve their email marketing systems.

Since then, Truly Beauty was able to grow not just their email marketing, but also their SMS systems as Emmpa expanded their services into that marketing channel.

The Results


increase in monthly email performance


increase in SMS revenue


increase in new SMS subscribers

The Strategy

Here’s a quick rundown of just some of the strategies Emmpa Agency implemented to help Truly Beauty reach these mindblowing numbers:

  • A thorough subscriber targeting email program to leverage their specific lifestyle milestones

  • Engaging audiences with fresh and relevant content

  • Advanced segmentation and retargeting

  • Running unique SMS messaging for acquisition, replenishment, and retention

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